“The fault, dear Brutus, is not in our [robot], but in ourselves, …”

The Wall Street Journal carries a sad story today of what can go wrong when surgeons with insufficient skill, focus, and experience use high-tech equipment to carry out complicated operations.

Marketing surgery during Prostate Cancer Awareness Month

If I was the VP of marketing for Intuitive Surgical — the makers of the da Vinci surgical “robot” — I would probably have done what the company has just done, which is to partner with a national cancer organization to promote prostate cancer awareness while linking such awareness closely to awareness about robot-assisted laparoscopic [...]

Follow

Get every new post delivered to your Inbox.

Join 269 other followers