And now for some light entertainment

A Swiss prostate cancer research trust (Stiftung Prostrata) paired with ad agency Jung von Matt/Limatt to come up an eye-catching series of print advertisements encouraging men to get a PSA test.




What looks like a series of photos of men in their underwear is cleverly and humorously turned into a demonstration of the power of early detection.

The text reads:

Prostate cancer? A blood test will tell you.The early detection examination for prostate cancer no longer takes place where it would be expected. A simple blood test in the crook of the arm suffices. Preferably early on. Ask your doctor and gain information on

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